August 2011
5 posts
The Different Players in Affiliate Marketing
Affiliate marketing is a very unique industry. It has many moving parts and is unlike any other industry out there.
The Advertiser
When I first started out in affiliate marketing, I was a bit confused about this term. I was interested in promoting offers and generating money, so I thought I was the advertiser. I was way off. The advertiser is the one that provides the offer. They ware willing...
Sound management, HP
In April of 2010 HP paid $1.2 billion to acquire Palm. Palm was already on its deathbed so the only value from the acquisition of WebOS, a very clean and fluid operating system for smartphones. It had the potential to compete with Android and had a lot of potential. Yesterday HP decided to nix WebOS. It’s no longer sexy enough for HP to care about.
Now they have a new toy to play with:...
The Many Types of Affiliates
Having worked with a wide variety of affiliates, I’ve noticed that pretty much everyone falls into 5 distinct categories:
The newbie that’s interested… but too scared to try Affiliate marketing isn’t for everyone and it can be difficult to get started. However, you have to get started at some point if you want to give it a shot. We have a bunch of affiliates that are...
Never A Dull Day
Ah… the joys of running a startup! There really is never a dull day. It’s one hell of a roller coaster. One day you are dealing with figuring out strategy, the next on how to deal with all the new volume. Unfortunately you also end up spending a lot of your time on dealing with noise: non-performing employees, legal issues, accounting, reconciling accounts, etc.